History Page 3

Although we did not realize it was a new path. We began to experiment with the internet. We registered our name: ecg.com. At first it was slow going. Things began to change, though in 1997 as more people began to use the web as a resource. Since 2005, the internet has produced between 1 to 4 wholesale orders for us everyday. Thank goodness we were proactive and thus, it has not been difficult for us to transition into the 21st century.

Words of wisdom: "The world has changed, the economy has changed and every business must rise to the changes and challenges. Every retail store must have a web presence to augment sales. Every designer must have a web presence to make sure that every last lead produces a final sale. Only by reminders can a new lead turn into a new account. By being ready for that challenge can a company survive the difficult times. What started as a slip in sales in 2008 has become a new way of doing business.

The shows simply cannot produce the sales they produced in the 80s or 90s; retailers have become smarter; they are using the web as a resource tool. It is so much more cost effective than the huge expense of shows. How can one compare hotel, airfare, food expense and incidentals compared with a click of a mouse? It is a wonderful strategy during hard times. It is a strategy that will remain in our psyche for this new generation." Elaine Coyne

Of course, the web will not completely replace touch and feel. However, it will transform stores and individuals shop, reorder and special order. Since we have been in business for over 30 years, we know the fashion industry and the craft industry…the highs, the lows, the politics, the drama, the demands and the addiction. And fortunately, we have made the transition to include successful wholesale web presence. We welcome your store to join our bandwagon of exciting merchandising with products rich with understated elegant, collectible art wear motif and pure art jewelry and belts. You can always rely on us for new trends, improved quality and fashion mystique. Call us at 1800 741 2523 or email Elaine for any customer related questions or needs. Either she or one of our knowledgable staff will get back to you asap.

And our place in the World of Fashion?

Understated elegance with an eye on quality and always fashion mystique.

1-800-741-2523