History Page 3
Although we did not realize it was a new path. We began to experiment with the internet. We registered our name: ecg.com. At first it was slow going. Things began to change, though in 1997. The internet now accounts for 10% of our sales with about 12% of our profit. As we developed skills in designing and redesigning our website, inquiries began to come from other firms. Could we do a site for them? Could we give them advice? So we said yes and Lizard On Line was born. Without reaching anywhere near our goal of perfect design, we suddenly started receiving awards for our website development: "Angel of Fashion", "Top Shopping Site Award", "Ask Jeeves". As each day passes, we become more and more excited about the web, as it is the wave of the future.
No, it will not replace touch and feel, but it will transform how we shop and special order. After over 30 years in business, we know the fashion industry…the highs, the lows, the politics, the drama, the demands and the addiction.
And our place in the World of Fashion?
Understated elegance with an eye on fashion mystique.
